Piñaq Liqueur Co-Founder, Marina Yusupova, was invited to share her story at She Leads Live 2022. The She Leads Media platform offers women leaders and entrepreneurs unique opportunities to connect, learn, and showcase their expertise though conferences.
(Adrienne Garland, Founder and CEO of She Leads Media & Marina Yusupova, Co-Founder of Piñaq Liqueur)
Yusupova, being a female entrepreneur in a male-dominated spirits industry, was thrilled Adrienne Garland, Founder and CEO of She Leads Media, asked her to speak at her conference.
Piñaq Liqueur kicked off the She Leads VIP evening at a 33 million dollar apartment on the Upper East Side staged by Cheryl Eisen's company Interior Marketing Group, Inc. Piñaq poured a signature cocktail for the evening, She Leads Rosé Bubbly, made with Piñaq Rosé topped off with dry prosecco and garnished with fresh strawberries and raspberries while attendees mingled and enjoyed small bites. Eisen held a fireside chat at the VIP evening where she shared her story and and encouraged other entrepreneurs to ask questions.
She Leads Live 2022, Yusupova spoke on the Success Stories-From the Ground Up panel moderated by Cheryl Eisen, a luxury home stager, celebrity interior designer, and founder of Interior Marketing Group, Inc. Monae Everett, Celebrity Hairstylist and DEI Advocate and Ashita Shah-Bohra, president of Arunashi Jewelry also spoke on that panel.
Besides sharing success stories, these women also shared hardships including how they got started, how to get out of your own way, how to navigate recessions and the challenges of being a female entrepreneur in business. Yusupova talked about moving into a one bedroom apartment with her husband and two young kids when she first launched in the spirit business. She also shared how she turned to social media as her main marketing tool to promote her brand during the Covid-19 pandemic. Marina encouraged other entrepreneurs to take "one day at a time" and focus on manifesting what you want.
All conference attendees received a Piñaq Liqueur gift bag with an Original mini and recipe card so they can create their own cocktails at home. Piñaq Liqueur was proud to an event sponsor for She Leads Live 2022 and would love to collaborate in the future.