Rudy Ruiz spent more that 40 years working in the beverage industry. Ruiz was the CEO of Bacardi Asia/Pacific, president of Bacardi Global Brands, and CEO of Bacardi USA for 25 years, before working at Southern Glazer Wine & Spirits. Rudy is truly a game changer in the alcohol industry. He's helped brands analyze and optimize brand strategies by serving as an advisor. Piñaq Liqueur is proud he is part of the team and helping the brand grow.